Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
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Artificial Intelligence for Customer Relationship Management
This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...
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Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed
Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...
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Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...
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How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
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Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold
Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
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